It also introduced its new “Dynamic Island,” which, weird naming aside, provides some meaningful capabilities, including the ability to view timers, sports scores, and the music you’re listening to. The company also made big improvements to the iPhone 14 Pro camera by adding a 48-megapixel sensor. But for the iPhone 14, the company chose to give the Pros a new processor, while giving the non-Pro models the same processor as the iPhone 13. Apple has made its iPhone Pros the top phones in its lineup for years by adding a third camera and improved displays. Apple’s pricer iPhones are even more appealingĪpple kept the prices of its existing iPhones the same this year, but the company is clearly pushing users to spend more on their phones.īased on that pricing alone, it’s clear Apple is working to raise the average selling price of its smartphones. New hardware should push consumers into subscription services, adding to a business that brought in some $68.4 billion in 2021, roughly 18.7% of Apple’s $365.8 billion in total revenue. It’s not just about Apple’s physical products, though. “While the softer macro will clearly play a role in the demand story, we believe the baseline for ~220 million iPhone units in FY23 is likely a low bar given the pent up demand story that we are seeing globally for Apple,” Ives wrote. According to Gartner, the company sold 239 million phones in 2021.
What’s more, the analyst says Apple will likely sell more than 220 million phones in 2023. “We believe Apple is expecting another heavy iPhone Pro and Pro Max mix shift, which is a clear positive for heading into FY23,” Wedbush analyst Dan Ives wrote in an investor note.ĭespite rising inflation, Ives explained, there’s still plenty of demand for Apple’s iPhones. We largely expected these moves, but that doesn’t mean they won’t boost Apple’s bottom line.įrom Apple’s push to make its higher-priced iPhones more appealing with unique designs and chips to its emergency satellite connectivity and high-end Apple Watch Ultra, the tech titan’s latest offerings should help drive product adoption among existing and new users. 7, giving consumers a look at its iPhone 14 and Apple Watch lineups, as well as a new pair of AirPods Pro. Apple ( AAPL) laid out its product roadmap for the next year on Sept.
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